Media Advocacy 101

How do you write a press release? When is the best time to hold a press conference or “pitch” reporters? How do you know if your media list is accurate and effective? Why does the media appear to be ignoring your message? What do you do when a reporter calls on deadline and you don’t know what to say? Join us as two veteran communications professionals discuss the “do’s” and “don’ts” of media advocacy. This workshop session will leave plenty of time for questions and answers.

PANELISTS
Brenda Bowser, Death Penalty Information Center
David Elliot, National Coalition to Abolish the Death Penalty


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